{"id":7650,"date":"2023-11-07T11:01:44","date_gmt":"2023-11-07T09:01:44","guid":{"rendered":"https:\/\/visbook.com\/3-ways-to-use-hotel-data-to-create-better-guest-experiences-and-increased-bookings\/"},"modified":"2024-03-15T13:35:12","modified_gmt":"2024-03-15T11:35:12","slug":"3-ways-to-use-hotel-data-to-create-better-guest-experiences-and-increased-bookings","status":"publish","type":"post","link":"https:\/\/visbook.com\/dk\/3-ways-to-use-hotel-data-to-create-better-guest-experiences-and-increased-bookings\/","title":{"rendered":"3 m\u00e5der at bruge hoteldata p\u00e5 til en bedre g\u00e6steoplevelse og flere bookinger"},"content":{"rendered":"

Den tilg\u00e6ngelige teknologi til hoteller og campingpladser i dag giver hotelbranchen mulighed for at indsamle og bruge data og statistik. Hvorfor er det vigtigt med data? Jo, med de rigtige informationer kan jeres virksomhed:<\/strong><\/p>\n

– Skabe en bedre g\u00e6steoplevelse<\/strong>
\n– Overhale konkurrenter<\/strong>
\n– Booke flere v\u00e6relser\/konferencer\/aktiviteter til den rigtige pris<\/strong>
\n– \u00d8ge rentabiliteten<\/strong><\/p>\n

Hvilke data er s\u00e5 relevante at se p\u00e5 for at opn\u00e5 disse forbedringer? Lad os guide dig gennem tre tips, som kan placere din virksomhed helt i front.<\/strong><\/p>\n

1. Boost din bel\u00e6gningsgrad
\n<\/h3>\n

Fyld dine v\u00e6relser eller campingpladser til den rigtige pris p\u00e5 det rigtige tidspunkt \u2013 det holder dig konkurrencedygtig. For at g\u00f8re dette effektivt skal du analysere din bel\u00e6gningsgrad.
\nHvordan ser markedet ud de kommende m\u00e5neder? Det f\u00f8rste skridt er at forudse eftersp\u00f8rgslen og priss\u00e6tte dine tjenester efter dette. Er der fx en stor event, som finder sted i dit n\u00e6romr\u00e5de? Eller lokker den kommende sommers\u00e6son flere g\u00e6ster til end normalt? Hvis det er tilf\u00e6ldet, kan du \u00f8ge dine priser en anelse for at \u00f8ge d\u00e6kningsbidraget. Du kan ogs\u00e5 analysere din bel\u00e6gning fra det foreg\u00e5ende \u00e5r for at se, hvilke m\u00e5neder, datoer eller weekender, der lokkede flest bes\u00f8gende til. Der findes v\u00e6rkt\u00f8jer, som ved hj\u00e6lp af AI vurderer eftersp\u00f8rgsel og i kombination med hotellets bookingsituation s\u00e6tter den rigtige pris p\u00e5 ethvert givent tidspunkt.<\/p>\n

Pr\u00e6cis som med h\u00f8js\u00e6sonen kan du ogs\u00e5 optimere din lavs\u00e6son ved hj\u00e6lp af data. Analyser de perioder, hvor eftersp\u00f8rgslen var lavere, og priss\u00e6t mere konkurrencedygtigt for at \u00f8ge din bel\u00e6gningsgrad.<\/p>\n

2. Planl\u00e6g dine indk\u00f8b og omkostninger
\n<\/h3>\n

Hvis du allerede p\u00e5 forh\u00e5nd kan forudse h\u00f8jt eller lavt tryk p\u00e5 din virksomhed, kan du ogs\u00e5 planl\u00e6gge dine indk\u00f8b og omkostninger derefter. Et eksempel er at forhandle priser hos dine leverand\u00f8rer. Kommer der en h\u00f8js\u00e6son, hvor du med st\u00f8rre sandsynlighed kommer til at servere mere hotelmorgenmad, kan du k\u00f8be mere ind, men til en lavere pris pr. enhed. Og omvendt kan du planl\u00e6gge at k\u00f8be mindre ved en lavs\u00e6son og mindske dit svind.
\nVed at analysere statistikken fra foreg\u00e5ende \u00e5r kan du fx se, hvor meget ost, der blev brugt til hotelmorgenmaden, og planl\u00e6gge dine indk\u00f8b derefter.<\/p>\n

3. L\u00e6r din g\u00e6st at kende
\n<\/h3>\n

Ved at segmentere dine g\u00e6sters data kan du l\u00e6re mere om, hvilken type g\u00e6ster der oftest booker sig ind p\u00e5 dit hotel. Dette kan g\u00f8res p\u00e5 forskellige m\u00e5der, men pointen er at samle s\u00e5 mange data om dine g\u00e6ster som muligt. Er det mest familier eller par, der bor hos jer? Booker de fleste via jeres egen webside eller fx via Booking.com?<\/p>\n

Ved at analysere disse data kan du lave effektive og m\u00e5lrettede kampagner mod denne type g\u00e6ster, som med st\u00f8rst sandsynlighed booker et ophold hos dig til den rigtige pris.
\nBrug dataene i forbindelse med annoncering eller for at sortere mellem markedskanaler og OTA\u2019er. Du kan ogs\u00e5 bruge din viden om g\u00e6sterne til at forbedre oplevelsen i dit hotel. Er der mange unge par, som bes\u00f8ger jer, s\u00e5 kan du overveje, hvordan I skaber et milj\u00f8, hvor unge par har lyst til at vende tilbage og forh\u00e5bentlig vil skrive en rigtig god anmeldelse, som andre potentielle g\u00e6ster kan l\u00e6se.<\/p>\n

En del af disse data kan hentes fra VisBooks PMS. Vi har ogs\u00e5 f\u00e6rdigintegrerede partnere, som kan udtr\u00e6kke og analysere relevante data til dig. Se n\u00e6rmere p\u00e5 vores partnere eller kontakt os for at f\u00e5 en bedre forst\u00e5else af VisBook PMS og de forskellige dele.<\/p>\n","protected":false},"excerpt":{"rendered":"

Den tilg\u00e6ngelige teknologi til hoteller og campingpladser i dag giver hotelbranchen mulighed for at indsamle og bruge data og statistik….<\/p>\n","protected":false},"author":2,"featured_media":7651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-7650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-da"],"acf":[],"yoast_head":"\n3 m\u00e5der at bruge hoteldata p\u00e5 til en bedre g\u00e6steoplevelse og flere bookinger - VisBook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visbook.com\/dk\/3-ways-to-use-hotel-data-to-create-better-guest-experiences-and-increased-bookings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 m\u00e5der at bruge hoteldata p\u00e5 til en bedre g\u00e6steoplevelse og flere bookinger - 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