{"id":8605,"date":"2024-03-06T12:54:45","date_gmt":"2024-03-06T10:54:45","guid":{"rendered":"https:\/\/visbook.com\/en-prognos-for-hotellbranschen-det-kommande-aret\/"},"modified":"2024-03-15T13:27:31","modified_gmt":"2024-03-15T11:27:31","slug":"en-forudsigelse-for-hotelbranchen-i-det-kommende-aar","status":"publish","type":"post","link":"https:\/\/visbook.com\/dk\/en-forudsigelse-for-hotelbranchen-i-det-kommende-aar\/","title":{"rendered":"En forudsigelse for hotelbranchen i det kommende \u00e5r"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-fudev-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-fudev-1n7m0yu\">\n<div class=\"flex flex-col text-sm pb-9\">\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-5\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\">\n<div class=\"relative flex w-full flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"43cf1bcb-5c33-40d9-9395-28a2ff18d209\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Udover at v\u00e6sentlige dele af toplinjen bliver spist op, forsvinder ogs\u00e5 v\u00e6rdifulde kundedata og loyalitet ud af landet fra hotellerne. Det er p\u00e5 h\u00f8je tid, at branchen s\u00e6tter ind for at g\u00f8re OTA-bookinger til direkte bookinger.<\/p>\n<p>F\u00f8rst og fremmest en lille afklaring til de uindviede: OTA&#8217;er, eller Online Travel Agencies, er tredjepartsakt\u00f8rer, der letter hotelreservationer gennem deres websteder. I l\u00f8bet af de seneste ti \u00e5r er disse platforme blevet et n\u00f8dvendigt onde for hotelbranchen. De bidrager til \u00f8get trafik, men ern\u00e6rer sig samtidig nogenlunde fra hotellernes toplinje. I gennemsnit skal hotellerne give et sted mellem 15 og 25 procent i kommission. Mindst lige s\u00e5 vigtigt er tyveri af vigtige kundedata, som i fremtiden kan opbygge loyalitet over for hotellerne.<\/p>\n<p>Automatisering og digitalisering er nogle af de vigtigste v\u00e5ben hoteller har i kampen mod OTA-giganterne. Et godt eksempel er, hvordan flere norske hoteller har form\u00e5et at automatisere digitale g\u00e6sterejser. I \u00e5r bliver det endnu vigtigere at balancere dette satsningsomr\u00e5de med menneskelig interaktion. Automatisering kan kun blive en konkurrencefordel, n\u00e5r den kombineres med god, gammeldags g\u00e6stfrihed.<\/p>\n<p>For at kunne tilbyde et alternativ til OTA&#8217;erne etablerede vi, PMS-systemet VisBook og loyalitetsplatformen Loyall en integreret platform i 2022. Platformen g\u00f8r det muligt for hoteller at indsamle data og opbygge loyalitet blandt g\u00e6ster i bookingfasen, p\u00e5 en m\u00e5de, der g\u00e5r ud over, hvad tidligere l\u00f8sninger har gjort. Automatiseringen g\u00f8r, at medarbejderne kan minimere tidsforbruget p\u00e5 administrativt arbejde, og i stedet bruge tiden p\u00e5 at skabe de uforglemmelige hoteloplevelser.<\/p>\n<p>Vi ser, at det er hotellerne, der lykkes med at l\u00e6gge loyalitet oven i automatisering og drift, der styrker deres konkurrenceevne. Det er, n\u00e5r g\u00e6sterne vender tilbage til hotellet, og receptionisten f\u00e5r indblik i g\u00e6stens foretrukne v\u00e6relse og andre pr\u00e6ferencer, at hotellerne for alvor kan skr\u00e6ddersy hoteloplevelsen. Dette opbygger loyalitet.<\/p>\n<p>De seneste tal fra sidste \u00e5r viser, at vores l\u00f8sning har et stort potentiale. I gennemsnit form\u00e5r hotellerne, der bruger l\u00f8sningen, at konvertere 20 procent af OTA-bookinger til direkte bookinger. Det er indt\u00e6gter, der direkte styrker toplinjen &#8211; og v\u00e6rdiskabelsen, der forbliver i Norge.<\/p>\n<p>En anden k\u00e6rkommen effekt er, hvordan l\u00f8sningen g\u00f8r det nemmere for hoteller at opdyrke og bel\u00f8nne loyalitet blandt deres g\u00e6ster. Gennem automatiserede invitationer til loyalitetsprogrammerne kan hotellerne opbygge yderligere loyalitet. Vi ser, at vores l\u00f8sning medvirker til, at 1 ud af 3 bookinger i gennemsnit bliver konverteret til loyalitetsmedlemmer, hvilket har f\u00f8rt til en yderligere v\u00e6rdiskabelse p\u00e5 160 NOK blandt vores kunder siden 2023 \u2013 oms\u00e6tning som ellers ville g\u00e5 tabt gennem OTA&#8217;erne.<\/p>\n<\/div>\n<p>Ikke desto mindre er det klart, at branchen har en vej at g\u00e5. Forbrugervaner er dybt forankret, og det er urealistisk at forestille sig en norsk hotelbranche i de kommende \u00e5r, hvor OTA&#8217;er ikke spiller en rolle. Ligeledes er der gode eksempler p\u00e5, hvordan norske hoteller kan tage kampen op mod udenlandske OTA&#8217;er &#8211; og m\u00e5ske er det sm\u00e5 fremskridt mod slutningen p\u00e5 begyndelsen for disse giganter.<\/p>\n<p>En af de mest udfordrende ting i branchen er at tiltr\u00e6kke nye kunder og beholde eksisterende. Det er f\u00f8rst, n\u00e5r hoteller begynder at kombinere automatisering og g\u00e6steloyalitet, at vi endelig kan overvinde OTA&#8217;erne.<\/p>\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><strong>Visbook\u00a0<\/strong><\/p>\n<p>Siden 90&#8217;erne har VisBook hjulpet norske virksomheder i hotelbranchen. Virksomheden tilbyder en alt-i-en platform, der integrerer alle dele af en hotelvirksomhed. Med VisBook er alle dele af hotellet koblet sammen &#8211; s\u00e5som booking, reng\u00f8ring, spa, restaurant og regnskab &#8211; til et brugervenligt og skalerbart system. VisBook hj\u00e6lper i dag mere end 1.000 kunder i Norden og Europa og har en f\u00f8rende position inden for PMS-systemer.<\/p>\n<p><a href=\"https:\/\/visbook.com\/da\/\" target=\"_new\" rel=\"noopener\">https:\/\/visbook.com<\/a><\/p>\n<p><strong>Loyall:<\/strong><\/p>\n<p>Loyall, grundlagt i 2015 i Norge, tilbyder en integreret platform for kundeloyalitet. Som en f\u00f8rende akt\u00f8r i Norden fokuserer virksomheden p\u00e5 automatiserede loyalitetsprogrammer, der fremmer gode g\u00e6steoplevelser, direkte bookinger og \u00f8ger l\u00f8nsomheden for virksomhederne. Loyalls l\u00f8sninger er designet til at v\u00e6re brugervenlige og har til form\u00e5l at styrke b\u00e5ndene mellem virksomheder og deres kunder<\/p>\n<p><a href=\"https:\/\/www.loyall.no\/\" target=\"_new\" rel=\"noopener\">https:\/\/www.loyall.no<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"read-more\">Udover at v\u00e6sentlige dele af toplinjen bliver spist op, forsvinder ogs\u00e5 v\u00e6rdifulde kundedata og loyalitet ud af landet fra hotellerne&#8230;.<\/p>\n","protected":false},"author":7,"featured_media":8580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-8605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-da"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En forudsigelse for hotelbranchen i det kommende \u00e5r - VisBook<\/title>\n<meta name=\"description\" content=\"Udover at v\u00e6sentlige dele af toplinjen bliver spist op, forsvinder ogs\u00e5 v\u00e6rdifulde kundedata og loyalitet ud af landet fra hotellerne. 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