{"id":2917,"date":"2021-04-26T07:21:57","date_gmt":"2021-04-26T07:21:57","guid":{"rendered":"https:\/\/visbook.com\/?p=2917"},"modified":"2023-11-24T15:21:21","modified_gmt":"2023-11-24T13:21:21","slug":"3-satt-att-anvanda-hotelldata-for-en-battre-gastupplevelse-och-fler-bokningar","status":"publish","type":"post","link":"https:\/\/visbook.com\/sv\/3-satt-att-anvanda-hotelldata-for-en-battre-gastupplevelse-och-fler-bokningar\/","title":{"rendered":"3 s\u00e4tt att anv\u00e4nda hotelldata f\u00f6r en b\u00e4ttre g\u00e4stupplevelse och fler bokningar"},"content":{"rendered":"

Den tillg\u00e4ngliga tekniken f\u00f6r hotell och campingplatser idag skapar m\u00f6jligheter f\u00f6r bes\u00f6ksn\u00e4ringen att samla in och anv\u00e4nda data och statistik. Varf\u00f6r \u00e4r det viktigt med data? Jo, med r\u00e4tt information kan er verksamhet:<\/strong><\/p>\n

– Skapa en b\u00e4ttre g\u00e4stupplevelse<\/strong>
\n– \u00d6verlista konkurrenter<\/strong>
\n– Boka fler rum\/konferenser\/aktiviteter till r\u00e4tt pris<\/strong>
\n– \u00d6ka l\u00f6nsamheten<\/strong><\/p>\n

Vilken data \u00e4r d\u00e5 relevant att titta p\u00e5 f\u00f6r att uppn\u00e5 dessa f\u00f6rb\u00e4ttringar? L\u00e5t oss guida dig genom tre tips som kan f\u00e5 din verksamhet att ligga steget f\u00f6re.<\/strong><\/p>\n

<\/i><\/a>1. Boosta din bel\u00e4ggningsgrad<\/h3>\n

Att fylla dina rum eller campingplatser till r\u00e4tt pris vid r\u00e4tt tidpunkt \u00e4r vad som h\u00e5ller dig konkurrenskraftig. F\u00f6r att g\u00f6ra detta effektivt beh\u00f6ver du analysera din bel\u00e4ggningsgrad.
\nHur ser marknaden ut de kommande m\u00e5naderna? Det f\u00f6rsta steget \u00e4r att f\u00f6rutse efterfr\u00e5gan och priss\u00e4tta dina tj\u00e4nster efter detta. Till exempel, \u00e4r det n\u00e5got stort event som \u00e4ger rum i ditt n\u00e4romr\u00e5de? Eller lockar den stundande sommars\u00e4songen fler g\u00e4ster \u00e4n vanligt? Om detta \u00e4r fallet kan du h\u00f6ja dina priser en aning f\u00f6r att \u00f6ka vinsten. Du kan ocks\u00e5 analysera din bel\u00e4ggning fr\u00e5n f\u00f6reg\u00e5ende \u00e5r f\u00f6r att se vilka m\u00e5nader, datum eller helger som lockade flest bes\u00f6kare. Det finns \u00e4ven verktyg som med hj\u00e4lp av AI bed\u00f6mer efterfr\u00e5gan och i kombination med anl\u00e4ggningens bokningsl\u00e4ge s\u00e4tter r\u00e4tt pris vid varje given tidpunkt.
\nPrecis som med h\u00f6gs\u00e4song s\u00e5 kan du \u00e4ven optimera din l\u00e5gs\u00e4song med hj\u00e4lp av data. Analysera de perioder d\u00e5 efterfr\u00e5gan var l\u00e4gre och priss\u00e4tt mer konkurrenskraftigt f\u00f6r att \u00f6ka din bel\u00e4ggningsgrad.<\/p>\n

<\/i><\/a>2. Planera dina ink\u00f6p och kostnader<\/h3>\n

Om du redan innan kan f\u00f6rutsp\u00e5 h\u00f6gt eller l\u00e5gt tryck p\u00e5 din verksamhet kan du \u00e4ven planera dina ink\u00f6p och kostnader efter detta. Ett exempel \u00e4r att f\u00f6rhandla priser hos dina leverant\u00f6rer. Kommer det en h\u00f6gs\u00e4song d\u00e4r du med st\u00f6rre sannolikhet kommer servera mer hotellfrukost kan du k\u00f6pa in mer men till ett l\u00e4gre pris per enhet. Vice versa kan du planera att k\u00f6pa mindre vid en l\u00e5gs\u00e4song och minska ditt svinn.
\nGenom att analysera statistiken fr\u00e5n f\u00f6reg\u00e5ende \u00e5r kan du till exempel se hur mycket ost som gick \u00e5t p\u00e5 hotellfrukosten och planera dina ink\u00f6p efter detta.<\/p>\n

<\/i><\/a>3. L\u00e4r k\u00e4nna din g\u00e4st<\/h3>\n

Genom att segmentera dina g\u00e4sters data kan du l\u00e4ra dig mer om vilken typ av g\u00e4st som helst bokar in sig p\u00e5 din anl\u00e4ggning. Detta kan g\u00f6ras p\u00e5 olika s\u00e4tt, men po\u00e4ngen \u00e4r att samla s\u00e5 mycket data om din g\u00e4st som m\u00f6jligt. \u00c4r det mest familjer eller par som bor hos er? Bokar de flesta via er egen hemsida eller via till exempel Booking.com?<\/p>\n

Genom att analysera denna data kan du skapa effektiva och riktade kampanjer mot den typ av g\u00e4st som det \u00e4r st\u00f6rsta sannolikhet bokar en vistelse hos dig till r\u00e4tt pris.
\nAnv\u00e4nd datan i annonsering eller f\u00f6r att sortera mellan marknadskanaler och OTA:er. Du kan \u00e4ven anv\u00e4nda din kunskap om g\u00e4sten f\u00f6r att f\u00f6rb\u00e4ttra upplevelsen p\u00e5 din anl\u00e4ggning. \u00c4r det m\u00e5nga unga par som bes\u00f6ker er s\u00e5 kan ni fundera p\u00e5 hur ni skapar en milj\u00f6 d\u00e4r unga par vill \u00e5terv\u00e4nda, och f\u00f6rhoppningsvis l\u00e4mna en riktigt fin recension f\u00f6r andra potentiella g\u00e4ster att l\u00e4sa.<\/p>\n

En del av denna data kan h\u00e4mtas fr\u00e5n VisBooks PMS. Vi har ocks\u00e5 f\u00e4rdigintegrerade partners som kan h\u00e4mta upp och analysera relevant data \u00e5t dig. Kika mer p\u00e5 v\u00e5ra partners eller kontakta oss f\u00f6r att f\u00e5 en b\u00e4ttre f\u00f6rst\u00e5else \u00f6ver VisBook PMS och dess olika delar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Den tillg\u00e4ngliga tekniken f\u00f6r hotell och campingplatser idag skapar m\u00f6jligheter f\u00f6r bes\u00f6ksn\u00e4ringen att samla in och anv\u00e4nda data och statistik….<\/p>\n","protected":false},"author":2,"featured_media":2934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-2917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogg"],"acf":[],"yoast_head":"\n3 s\u00e4tt att anv\u00e4nda hotelldata f\u00f6r en b\u00e4ttre g\u00e4stupplevelse och fler bokningar - VisBook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visbook.com\/sv\/3-satt-att-anvanda-hotelldata-for-en-battre-gastupplevelse-och-fler-bokningar\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 s\u00e4tt att anv\u00e4nda hotelldata f\u00f6r en b\u00e4ttre g\u00e4stupplevelse och fler bokningar - 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