{"id":439,"date":"2020-05-27T06:37:44","date_gmt":"2020-05-27T06:37:44","guid":{"rendered":"https:\/\/visbook.com\/?p=439"},"modified":"2023-11-24T15:36:29","modified_gmt":"2023-11-24T13:36:29","slug":"hotellsystemet-visbook-visar-upp-sin-nya-identitet","status":"publish","type":"post","link":"https:\/\/visbook.com\/sv\/hotellsystemet-visbook-visar-upp-sin-nya-identitet\/","title":{"rendered":"Hotellsystemet VisBook visar upp sin nya identitet"},"content":{"rendered":"<p><strong>N\u00e4r VisBook, leverant\u00f6r av Property Management System (PMS) fick nya \u00e4gare i b\u00f6rjan p\u00e5 2019 b\u00f6rjade arbetet med att ta fram en ny aff\u00e4rsstrategi. <\/strong><strong>Nu under 2020 fyller VisBook 25\u00e5r och under jubileet lanserar bolaget en ny varum\u00e4rkesplattform och visuell identitet. \u201cDet var dags f\u00f6r en uppgradering av f\u00f6retagets visuella presentation f\u00f6r att tydligg\u00f6ra vad VisBook representerar nu 2020\u201d, s\u00e4ger \u00d8ystein Selbekk VD och grundare av VisBook. <\/strong><\/p>\n<p>\u2013 Vi \u00e4r en stark SaaS l\u00f6sning som under m\u00e5nga \u00e5r fokuserat p\u00e5 produkten och har nu m\u00f6jlighet att ge k\u00e4rlek till VisBook som varum\u00e4rke. Genom den nya identiteten har vi lyckats f\u00e5 fram k\u00e4rnan i v\u00e5r verksamhet b\u00e5de visuellt och i tonalitet, s\u00e4ger Erica Salonius, marknadschef p\u00e5 VisBook.<\/p>\n<p>Den nya identiteten paketerar varf\u00f6r hotell, campingplatser och andra verksamheter inom bes\u00f6ksn\u00e4ringen v\u00e4ljer VisBook. Under arbetet har fokus varit att komma bort fr\u00e5n tekniska termer och ers\u00e4tta det med kommunikation kopplat till det roliga och viktiga med bes\u00f6ksn\u00e4ringen. Den nya logotypen och f\u00e4rgerna andas f\u00f6rtroende och symbolens historiska betydelse f\u00e5r f\u00f6lja med \u00e4ven i framtiden.<\/p>\n<p>\u2013 Logotypen symboliserar m\u00f6tet mellan VisBooks anv\u00e4ndare och g\u00e4sten samt hur VisBooks PMS ger verksamheter en starkare helhet. Sedan starten har VisBook haft som m\u00e5l att ge verksamheter tid att se kunden i \u00f6gonen, n\u00e5got som till exempel receptionister ofta inte hinner med p\u00e5 grund av sv\u00e5rhanterliga system. Det ska inte ta mer \u00e4n 10 sekunder att checka in en g\u00e4st, ber\u00e4ttar \u00d8ystein Selbekk.<\/p>\n<p>\u2013 Less admin. More fun. Det \u00e4r VisBooks huvudbudskap. N\u00e4r man jobbar inom service vill vi att v\u00e5ra kunder ska ha tid f\u00f6r det dom brinner f\u00f6r. Det \u00e4r det lilla extra som f\u00e5r g\u00e4sten att ge en topprecension och vi vill skapa tid f\u00f6r just det lilla extra, forts\u00e4tter Erica Salonius.<\/p>\n<p>VisBook tar allt st\u00f6rre marknadsandelar i Sverige och resten av Norden. Varum\u00e4rkesarbetet \u00e4r en viktig grund f\u00f6r VisBooks fortsatta expansion och sp\u00e4nner d\u00e4rf\u00f6r \u00f6ver hela verksamheten. Under \u00e5ret kommer PMS-leverant\u00f6ren \u00e4ven lansera en ny hemsida som g\u00f6r det enklare f\u00f6r kunden att identifiera sitt behov och hur VisBook kan st\u00f6tta verksamheten.<\/p>\n<p>\u2013 Vi \u00e4r mycket stolta \u00f6ver denna nylansering och vill visa omv\u00e4rlden att trots 25\u00e5r p\u00e5 nacken ligger vi i framkant inom hospitality-teknologi i Norden, avslutar \u00d8ystein Selbekk.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Kontakt:<\/strong><\/p>\n<p>Erica Salonius<\/p>\n<p>CMO<\/p>\n<p>erica.salonius@visbook.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"read-more\">N\u00e4r VisBook, leverant\u00f6r av Property Management System (PMS) fick nya \u00e4gare i b\u00f6rjan p\u00e5 2019 b\u00f6rjade arbetet med att ta&#8230;<\/p>\n","protected":false},"author":14,"featured_media":440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pressmeddelande"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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