{"id":488,"date":"2020-03-18T15:44:22","date_gmt":"2020-03-18T15:44:22","guid":{"rendered":"https:\/\/visbook.com\/?p=488"},"modified":"2021-03-29T07:27:39","modified_gmt":"2021-03-29T07:27:39","slug":"darfor-ska-du-rensa-ditt-kundregister-7-starka-fordelar","status":"publish","type":"post","link":"https:\/\/visbook.com\/sv\/darfor-ska-du-rensa-ditt-kundregister-7-starka-fordelar\/","title":{"rendered":"D\u00e4rf\u00f6r ska du rensa ditt kundregister &#8211; 7 starka f\u00f6rdelar"},"content":{"rendered":"<p><strong>Att ha god kundinsikt kan vara givande p\u00e5 flera plan. N\u00e4r du ska planera inf\u00f6r det kommande \u00e5ret eller utforma en kampanj \u00e4r information om din kund a och o. Att jobba med fakta \u00e4r enklare \u00e4n att basera strategier p\u00e5 gissningar och antaganden, det \u00e4r ocks\u00e5 enklare att utv\u00e4rdera. Hur kan du g\u00f6ra bra analyser p\u00e5 din bel\u00e4ggningsgrad eller kampanjresultat? En bra start \u00e4r ett uppdaterat och rensat kundregister.<\/strong><\/p>\n<h4><a href=\"#darfor-ska-du-rensa-kundregistret\" id=\"darfor-ska-du-rensa-kundregistret\" class=\"heading-link\"><i class=\"fa fa-link\"><\/i><\/a><strong>D\u00e4rf\u00f6r ska du rensa kundregistret:<\/strong><\/h4>\n<ul>\n<li>Enklare att analysera din nuvarande kundstock<\/li>\n<li>Korrekt statistik<\/li>\n<li>Skapa relevanta kampanjer<\/li>\n<li>Du f\u00f6ljer GDPR<\/li>\n<li>Enklare att skapa kundsegment och riktad kommunikation baserat p\u00e5 fakta (t.ex. olika kommunikation till konferenskunder och aff\u00e4rsresen\u00e4rer)<\/li>\n<li>Enklare f\u00f6r receptionist eller andra i driften att hitta r\u00e4tt information<\/li>\n<li>Bredare f\u00f6rst\u00e5else f\u00f6r vem er kund \u00e4r och vad den vill ha<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><a href=\"#ratt-information-men-pa-olika-stallen\" id=\"ratt-information-men-pa-olika-stallen\" class=\"heading-link\"><i class=\"fa fa-link\"><\/i><\/a><strong>R\u00e4tt information men p\u00e5 olika st\u00e4llen?<\/strong><\/h4>\n<p>M\u00e5nga av de hotell, campingplatser och konferensanl\u00e4ggningar som vi arbetar med har \u00e5terkommande g\u00e4ster. N\u00e4r det \u00e4r mycket att g\u00f6ra eller en bokning snabbt ska registreras s\u00e5 kan informationen i kundkortet bli fel eller bristf\u00e4llig. Detta \u00e4r en vanlig orsak till att m\u00e5nga anl\u00e4ggningar har m\u00e5nga dubbletter i sitt kundregister. Det vanligaste orsaken till att dubbletter skapas \u00e4r bristf\u00e4llig information p\u00e5 ett annat kundkort. \u00c4ven dessa kan vara bra att rensa bland. Vilket kundkort ska vi anv\u00e4nda f\u00f6r<em> Exempelkund AB<\/em> denna g\u00e5ng\u2026? Ofta finns det viktigt information i b\u00e5da versionerna, ett kundkort inneh\u00e5ller mejladress och f\u00f6rnamn, ett annat telefonnummer &#8211; d\u00e4rf\u00f6r finns det en enkel funktion i Visbook som till\u00e5ter dig att \u2019sl\u00e5 samman\u2019 kunder. D\u00e5 f\u00e5r du all information p\u00e5 ett enda kundnummer och det f\u00f6renklar f\u00f6r kommande bokningar men blir ocks\u00e5 r\u00e4tt i statistiken.<\/p>\n<h4><a href=\"#hur-sakerstaller-man-att-kundregistret-forblir-rent\" id=\"hur-sakerstaller-man-att-kundregistret-forblir-rent\" class=\"heading-link\"><i class=\"fa fa-link\"><\/i><\/a><strong>Hur s\u00e4kerst\u00e4ller man att kundregistret f\u00f6rblir \u201drent\u201d?<\/strong><\/h4>\n<p>Passa p\u00e5 att se \u00f6ver era rutiner \u2013 eller komplettera de ni har s\u00e5 att alla p\u00e5 anl\u00e4ggningen f\u00f6ljer samma riktlinjer n\u00e4r ni l\u00e4gger till kunder i registret.<\/p>\n<p><span style=\"color: #0000ff;\"><em><a style=\"color: #0000ff;\" href=\"https:\/\/support.visbook.se\/article\/show\/18498-kundregister-ta-bort-kunder\">H\u00e4r hittar du instruktioner p\u00e5 hur du rensar i ditt kundregister<\/a><\/em><\/span><\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/support.visbook.se\/article\/show\/18482-kundregister-sla-samman-kunder\"><em>H\u00e4r hittar du instruktioner p\u00e5 hur du sl\u00e5r samman kundkort<\/em><\/a><\/span><\/p>\n<p>Lycka till!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"read-more\">Att ha god kundinsikt kan vara givande p\u00e5 flera plan. N\u00e4r du ska planera inf\u00f6r det kommande \u00e5ret eller utforma&#8230;<\/p>\n","protected":false},"author":14,"featured_media":485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e4rf\u00f6r ska du rensa ditt kundregister - 7 starka f\u00f6rdelar - VisBook<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visbook.com\/sv\/darfor-ska-du-rensa-ditt-kundregister-7-starka-fordelar\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e4rf\u00f6r ska du rensa ditt kundregister - 7 starka f\u00f6rdelar - VisBook\" \/>\n<meta property=\"og:description\" content=\"Att ha god kundinsikt kan vara givande p\u00e5 flera plan. 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