{"id":8597,"date":"2024-03-06T12:54:45","date_gmt":"2024-03-06T10:54:45","guid":{"rendered":"https:\/\/visbook.com\/en-spadom-for-hotellbransjen-i-aret-som-kommer\/"},"modified":"2024-03-06T15:31:10","modified_gmt":"2024-03-06T13:31:10","slug":"en-prognos-for-hotellbranschen-det-kommande-aret","status":"publish","type":"post","link":"https:\/\/visbook.com\/sv\/en-prognos-for-hotellbranschen-det-kommande-aret\/","title":{"rendered":"En prognos f\u00f6r hotellbranschen det kommande \u00e5ret"},"content":{"rendered":"
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F\u00f6rutom att en betydande del av int\u00e4kterna f\u00f6rsvinner, g\u00e5r \u00e4ven v\u00e4rdefull kunddata och lojalitet fr\u00e5n hotellen f\u00f6rlorade till utlandet. Det \u00e4r nu h\u00f6g tid f\u00f6r branschen att fokusera p\u00e5 att \u00f6ka antalet direktbokningar ist\u00e4llet f\u00f6r att anv\u00e4nda sig av OTA-tj\u00e4nster.<\/p>\n<\/div>\n

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OTA:er, eller online resebyr\u00e5er, \u00e4r tredjepartsakt\u00f6rer som underl\u00e4ttar hotellbokningar genom sina plattformar. Dessa plattformar har blivit alltmer n\u00f6dv\u00e4ndiga f\u00f6r hotellbranschen under de senaste tio \u00e5ren. \u00c4ven om de bidrar till \u00f6kad trafik, tar de samtidigt en betydande del av hotellens int\u00e4kter, vilket i genomsnitt motsvarar mellan 15 och 25 procent i provision. F\u00f6rlusten av viktig kunddata \u00e4r ocks\u00e5 en orosfaktor d\u00e5 den kan vara avg\u00f6rande f\u00f6r att bygga lojalitet till hotellen i framtiden.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Automatisering och digitalisering \u00e4r n\u00e5gra av de viktigaste verktygen som hotellen har. Ett bra exempel \u00e4r hur flera verksamheter nu har lyckats automatisera digitala g\u00e4stresor. Detta \u00e5r blir det desto viktigare att balansera denna satsning med m\u00e4nsklig interaktion. Automatisering kan bara bli en konkurrensf\u00f6rdel n\u00e4r den kombineras med god, gammaldags g\u00e4stfrihet.<\/p>\n

F\u00f6r att erbjuda ett alternativ till OTA:erna etablerade vi, PMS-systemet VisBook och lojalitetsplattformen Loyall, en integrerad plattform \u00e5r 2022. Plattformen g\u00f6r det m\u00f6jligt f\u00f6r hotellen att samla in data och bygga lojalitet bland g\u00e4sterna under bokningsfasen, p\u00e5 ett s\u00e4tt som g\u00e5r utanf\u00f6r vad tidigare l\u00f6sningar har gjort. Automatiseringen g\u00f6r att de anst\u00e4llda kan minimera tiden som anv\u00e4nds f\u00f6r administrativt arbete och ist\u00e4llet anv\u00e4nda tiden f\u00f6r att skapa of\u00f6rgl\u00f6mliga hotellupplevelser.<\/p>\n

Vi ser att det \u00e4r hotellen som lyckas placera lojalitet h\u00f6gst upp p\u00e5 listan \u00f6ver automatisering och drift som st\u00e4rker konkurrenskraften. Det \u00e4r n\u00e4r g\u00e4sterna \u00e5terv\u00e4nder till hotellet och receptionisten f\u00e5r insikt i g\u00e4stens preferenser som hotellen verkligen kan skr\u00e4ddarsy hotellupplevelsen. Detta bygger lojalitet.<\/p>\n

F\u00e4rska siffror fr\u00e5n f\u00f6rra \u00e5ret visar att v\u00e5r l\u00f6sning har stor potential. I genomsnitt lyckas hotellen som anv\u00e4nder l\u00f6sningen konvertera 20 procent av OTA-bokningarna till direktbokningar. Detta \u00e4r int\u00e4kter som st\u00e4rker topplinjen direkt – och skapar v\u00e4rde.<\/p>\n

En annan v\u00e4lkommen effekt \u00e4r hur l\u00f6sningen g\u00f6r det enklare f\u00f6r hotellen att odla och bel\u00f6na lojalitet hos sina g\u00e4ster. Genom automatiserade inbjudningar till lojalitetsprogrammen kan hotellen bygga ytterligare lojalitet. Vi ser att v\u00e5r l\u00f6sning bidrar till att 1 av 3 bokningar i genomsnitt konverteras till lojalitetsmedlemmar, vilket har lett till en ytterligare skapande av v\u00e4rde p\u00e5 160 kronor bland v\u00e5ra kunder sedan 2023 – oms\u00e4ttning som annars skulle g\u00e5tt f\u00f6rlorad.<\/p>\n

\u00c4nd\u00e5 \u00e4r det klart att branschen har en v\u00e4g att g\u00e5. Konsumentvanor \u00e4r djupt rotade och det \u00e4r orealistiskt att f\u00f6rest\u00e4lla sig en hotellbransch de kommande \u00e5ren d\u00e4r OTA:erna inte spelar n\u00e5gon roll. \u00c4nd\u00e5 finns det goda exempel p\u00e5 hur hotell kan utmana utl\u00e4ndska OTA:er.<\/p>\n

En av de mest utmanande sakerna i branschen \u00e4r att locka till sig nya kunder och beh\u00e5lla befintliga. Det \u00e4r f\u00f6rst n\u00e4r hotellen b\u00f6rjar kombinera automatisering och drift med g\u00e4stlojalitet som vi slutligen kan minska kostnaderna.<\/p>\n

Om Visbook\u00a0<\/strong><\/p>\n

VisBook har sedan 90-talet hj\u00e4lpt f\u00f6retag inom resebranschen. F\u00f6retaget erbjuder en allt-i-ett-plattform som integrerar alla delar av hotellverksamheten. Med VisBook knyts alla delar av hotellet samman – s\u00e5som bokning, st\u00e4dning, spa, restaurang och ekonomi – till ett anv\u00e4ndarv\u00e4nligt och skalbart system. Idag hj\u00e4lper VisBook \u00f6ver 1000 kunder i Norden och Europa och har en ledande position inom PMS-system.<\/em><\/p>\n

https:\/\/visbook.com<\/a><\/p>\n

Om Loyall:<\/strong><\/p>\n

Loyall, grundat 2015 i Norge, erbjuder en integrerad plattform f\u00f6r kundlojalitet. Som en ledande akt\u00f6r i Norden fokuserar f\u00f6retaget p\u00e5 automatiserade lojalitetsprogram som fr\u00e4mjar goda g\u00e4stupplevelser, direktbokningar och \u00f6kad l\u00f6nsamhet f\u00f6r f\u00f6retag. Loyalls l\u00f6sningar \u00e4r utformade f\u00f6r att vara anv\u00e4ndarv\u00e4nliga och syftar till att st\u00e4rka banden mellan f\u00f6retag och deras kunder.<\/em><\/p>\n

https:\/\/www.loyall.no<\/a><\/p>\n

Kolla in hur Loyall och VisBook \u00e4r integrerade genom att klicka h\u00e4r.<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

F\u00f6rutom att en betydande del av int\u00e4kterna f\u00f6rsvinner, g\u00e5r \u00e4ven v\u00e4rdefull kunddata och lojalitet fr\u00e5n hotellen f\u00f6rlorade till utlandet. Det…<\/p>\n","protected":false},"author":7,"featured_media":8582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-8597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogg"],"acf":[],"yoast_head":"\nEn prognos f\u00f6r hotellbranschen det kommande \u00e5ret - VisBook<\/title>\n<meta name=\"description\" content=\"I tillegg til at betydelige deler av topplinja spises opp, forsvinner ogsa\u030a verdifulle kundedata og -lojalitet ut av landet fra hotellene. 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