Floating on the edge of the Lule River in the heart of Swedish Lapland you’ll find Arctic Bath. Known for its striking architecture, inspired by the region’s timber-floating history, the property offers luxury in the wilderness, combining a world-class spa, fine dining, and authentic Nordic adventures.
Arctic Bath provides guests with a personalized stay, including carefully curated activities such as husky sledding, ice fishing, and cultural experiences. Not only this, but Arctic Bath is a classic bucket-list destination, with some guests travelling across the world to visit. This means standards are high, and efficient booking and guest management are crucial, making VisBook and BookVisit indispensable tools in their daily operations.
“We tailor every experience based on each guest’s dreams. We work with over 20 local partners offering everything from snowmobile and husky tours to baking traditional flatbread. Our goal is for guests to enjoy all of this as effortlessly as possible,” explains Lisa Johansson, PR & Marketing Manager at Arctic Bath. “Luxury, to me, is exceeding expectations.”
Tailored Systems for a One-of-a-Kind Destination
From its early days, Arctic Bath recognized the need for a powerful and flexible booking system to handle its complex operations. VisBook was introduced almost from the start, providing a centralized platform to manage accommodation, spa treatments, activities, and restaurant bookings in one place.
“VisBook has been with us since 2020. The system works well for our needs. We can book everything in one platform, and guests receive a single receipt covering accommodation, activities, transfers, and restaurant charges,” Lisa says. “It also allows us to track the statistics we need.”
With the recent implementation of BookVisit, Arctic Bath has further improved its direct booking capabilities, providing a visually appealing and user-friendly online reservation process.
“BookVisit works more automatically, looks better, and is easier for us to manage – both in terms of updating availability and handling incoming reservations,” Lisa explains. “The channel manager is also a great feature, preventing overbookings and keeping everything connected in one place.”
Streamlining Operations and Enhancing Guest Experience
As a small and exclusive property, every guest’s stay at Arctic Bath requires careful planning to ensure a smooth experience.
“The fact that guests can pre-book dinners and lunches via BookVisit helps us a lot with planning. We’ve also used this feature for themed weekends. BookVisit’s add-ons feature is used by those guests who want to customize their stay,” Lisa notes.
Another significant improvement has been offering online gift card purchases through the gift card module in BookVisit. This has both reduced administration and made gift cards more accessible to customers.
“We’ve always sold a lot of gift cards, but allowing guests to buy them online is a fantastic service. It means less administration for us and better accessibility for the customer. Plus, it’s easy to track and redeem them,” Lisa says.
With BookVisit enabling 24/7 direct bookings, Arctic Bath has been able to accommodate international travelers across different time zones, ensuring that guests can check availability and secure a booking at any time of the day.
“BookVisit allows guests to book even when our reservation office is closed. Since we work with travelers from all over the world, different time zones mean people want service at different hours. Through BookVisit, they can check availability and guarantee their room at any time of day,” Lisa explains.
Once a booking is made, Arctic Bath’s team ensures every stay is customized through a personal follow-up, making the system both efficient and guest-friendly.
A Flexible System for Remote Teamwork
One of the most impactful benefits of VisBook and BookVisit is their ability to support Arctic Bath’s remote sales and booking team.
“Our entire sales and booking team work remotely. That’s something we can do because we have such a flexible system,” Lisa explains. “We can collaborate seamlessly despite the physical distance from our colleagues on-site, and we can step in at any time if a booking needs attention.”
Additionally, Arctic Bath has also seen a positive impact on sustainability efforts, as the entire booking process is now digital, eliminating the need for printed confirmations and paperwork.
“Sustainability is one of our core values, so the fact that everything between us and the guest happens digitally is extra valuable,” Lisa notes.
Future Expansion with VisBook & BookVisit
Looking ahead, Arctic Bath is planning to expand its facilities with a new space for intimate conferences, yoga retreats, and similar events. This will require additional booking functionalities, but Johansson is confident that VisBook will support this expansion effortlessly.
“We are in the early stages of planning a new facility next to the hotel. It will be used for small, high-end conferences, yoga events, and similar gatherings. That means another aspect of our business will be integrated into VisBook. It’s a bit different from what we do today, but based on my experience, I’m confident it will work seamlessly,” she shares.
Arctic Bath’s unique, highly personalized guest experience requires an equally well-designed booking and management system. With VisBook ensuring seamless daily hotel operations and BookVisit optimizing direct bookings, the property has been able to deliver luxury experiences while improving efficiency and increasing revenue.
Whether it’s handling complex guest itineraries, managing activities with local partners, or giving travelers around the world the ability to book instantly, VisBook and BookVisit have provided Arctic Bath with a smart, flexible solution that will continue to support their growth.
As Arctic Bath expands into new experiences and offerings, these tools will remain essential in delivering the effortless, high-end hospitality that has made them one of Sweden’s most iconic travel destinations.
