Hotel Flora is a family-owned boutique hotel in the heart of Gothenburg, known for its creative design identity and 71 individually styled rooms. With 90% of guests booking online, the hotel’s commercial performance depends heavily on the strength of its digital channels.
Although Hotel Flora already enjoyed strong website traffic, the team recognised that their previous on-premise PMS and booking engine limited their ability to grow direct bookings, integrate systems efficiently and analyse performance in a meaningful way. For a hotel with high RGI and a price-leading position in the market, these limitations were becoming increasingly evident.
Hotel Flora had worked closely with The Hub by Suusify for many years, giving the team a clear understanding of their commercial data and growth potential. When the time came to accelerate their digital strategy, Suusify guided the hotel toward a fully integrated setup built around Visit Group’s cloud-based solutions: BookVisit as the booking engine and VisBook as the PMS. The transition also included a new website, the activation of digital advertising, and continued use of The Hub for ongoing analysis and optimisation. Together, this created a connected and future-proof commercial ecosystem.
Carina from Hotel Flora describes the shift as both clarifying and motivating:
“With the help of Suusify and The Hub, we were able to clearly identify where our growth potential was. That made the transition to BookVisit and VisBook much easier — and seeing the impact so quickly has been incredibly rewarding.”
The impact of the new ecosystem became visible almost immediately. Direct bookings increased sharply, mobile performance improved, operational workflows became smoother and reporting more transparent. With all systems now working together, the hotel could finally capitalise fully on both organic and paid traffic, reduce dependency on OTAs and make more confident commercial decisions.
Clear Improvements After Implementation
- Direct bookings now exceed 45%, significantly higher than before.
- Mobile bookings surpass 40%, reflecting a stronger mobile journey.
- Conversion rate has increased by more than 50% since switching to BookVisit.
- Average booking value is higher than with the previous setup.
- Marketing cost per booking has decreased significantly due to more efficient traffic acquisition and clearer optimisation.
Today, Hotel Flora operates with a modern digital ecosystem in which technology, marketing and operations reinforce one another. BookVisit drives stronger booking flows, VisBook supports day-to-day operations with greater transparency, the new website serves as the core engine for direct sales, Suusify’s campaigns attract high-quality and profitable traffic, and The Hub brings everything together through consistent measurement and data-driven optimisation.
This connected foundation has given Hotel Flora not only improved results but also renewed commercial control — a scalable, future-ready platform that supports the hotel’s ambitions and continues to drive measurable growth.
