Mora Hotel & Spa has been a staple of Swedish hospitality for decades, situated in the heart of Dalarna, a region known for its rich culture, stunning nature, and the world-famous Vasaloppet ski race. Owned and managed by the Lund family since 2018, Mora Hotel has grown into a premier destination for travellers seeking quality accommodations with a strong local connection.
Petter Lund, CEO of Mora Hotel & Spa, grew up in the area and even had his first internship at the hotel at age 12. He says their goal is to be “the pride of Mora” and that they “aim to represent that by delivering high-quality service in an authentic Swedish setting.”
The Search for a Smarter Booking System
When the family took over Mora Hotel, they inherited an outdated booking system that, while functional, was inefficient. Over time, it became clear that an upgrade was needed. “Around 18 months or so ago, we realised that our system was failing us” Petter says, “We assessed the alternatives and after thorough interviews, we decided on VisBook.”
Ease of use was a major factor in their decision. “The learning curve was much shorter. With our previous system, training a new employee took three to four weeks” explains Petter, “but with VisBook, it’s just three to four days.” This significantly reduced onboarding time for new hires, improving the hotel’s overall efficiency.
Petter also noted the stark difference between VisBook and other systems on the market. “Many of the other systems are written by programmers for programmers. They are highly technical and not intuitive for hotel staff. VisBook, on the other hand, is designed with the user in mind, making it much easier to navigate.”
Improved Efficiency & Enhanced Guest Experience
Implementing VisBook and simultaneously integrating it with BookVisit has streamlined operations at Mora Hotel. One of the biggest advantages has been decentralizing booking management. “Previously, everything had to go through back-office staff” Petter says, “Receptionists were limited to check-ins and check-outs. Now, everyone can handle bookings, making the team more flexible and responsive.”
Mora Hotel has also significantly reduced onboarding time for new hires, improving overall efficiency. Petter shared a recent example: “We recently hired a new receptionist on a trial basis, and by the third day, she was handling check-ins and booking requests on her own.’ This demonstrates the intuitiveness and user-friendly nature of VisBook, allowing staff to become confident in the system quickly.
Additionally, BookVisit has helped increase direct bookings. “We’ve seen an increase in direct bookings. BookVisit provides more flexibility, a better overview, and better administration of rates and packages.”
International Guests and the Vasaloppet Experience
Mora Hotel caters to a diverse guest mix, with visitors from across Europe, particularly Germany, France, and the UK. Speaking about this, Petter says that the “international guests help extend our tourist season. They don’t follow the Swedish industrial holidays, so we see different waves of visitors throughout the year.”
The recent opening of an airport in Sälen has further boosted international tourism. “A new airport in Sälen has targeted the UK market. Even though most visitors land in Sälen, many rent cars and explore the region, bringing more traffic to Mora.”
A major draw for international and domestic tourists alike is the prestigious Vasaloppet, Sweden’s most famous cross-country ski race. Mora Hotel is an official partner of the event, ensuring that participants and spectators have a seamless stay. “We work closely with Vasaloppet to ensure guests get the best possible experience. For next year, we’re planning to have race bibs ready in rooms upon check-in and offer baggage pick-up services.” VisBook plays a helping role in this process, with Mora Hotel making use of VisBook’s reminder function, allowing their staff to coordinate these extra services.
A Strong Recommendation for VisBook & BookVisit
One of the key benefits of VisBook and BookVisit, according to Petter, is their Scandinavian origins, saying that “having a local support team makes a big difference.”
Thanks to VisBook and BookVisit, Mora Hotel has significantly improved its efficiency, direct booking rates, and overall guest satisfaction. “I’ve already recommended VisBook to industry colleagues, inviting them to try it out and talk to our staff. It’s easy to use, provides great oversight, and makes daily operations smoother.”
By embracing a modern, intuitive booking system, Mora Hotel continues to set itself apart as a premier destination in Dalarna, ensuring both operational excellence and an outstanding guest experience.
