Sending out newsletters is a good strategy in catching the attention of potential customers, but the absolute most important thing is to maintain ongoing contact with existing customers and guests.
An email or newsletter can include both offers and news. If you have important information to relay to your customers, then VisBook’s integrated mail delivery feature is perfect for you. Sending out newsletters is a good strategy in catching the attention of potential customers, but the most important thing is to maintain ongoing contact with existing customers and guests.
So, what are the benefits of continuous communication with your customers? There are many. In this blog post, we have chosen to focus on 3 benefits that VisBook’s built-in email system can help you with. And if you currently use any other tool for newsletters, we still hope that this can serve as an inspiration for you!
3 benefits of mass mailing and newsletters:
Increase the number of visitors to your website
If your goal is to get more people to visit your website, then you must work actively to achieve this. A newsletter can help with that. In the newsletter, you invite and encourage customers to take a look at your website, connecting them with offers and news about the company. Maybe you have refurbished some rooms and want to entice curious guests to see the amazing results?
Stronger customer relations
We all want our guests to return. One way to be at the top of the list for your guests is through regular communication. With email, you can help guests who have stayed with you in the past feel significant and important. Provide them with exclusive offers or other important information and create a personal relationship.
Drive forward with sales
With email mailouts, you can inform guests in a quick and easy way about what your company has to offer. What exactly is included in the weekend package? Why has After–Work become so popular? You actually have an opportunity to groom your guests and turn them into your ambassadors! You can even motivate them to engage in new orders and purchases, by sending out discount codes and special offers.
Here you can read more about how to set up email mailouts and newsletters in VisBook.
Good luck!
